"Users get to add songs to personal videos – and the music industry gets a new way to make money.
Starting Tuesday, Facebook users in select countries can add songs to the videos they share and post; in addition, a new feature called “Lip Sync Live” will allow people to – surprise – lip sync songs live."
https://www.rollingstone.com/music/news/facebook-is-finally-putting-music-back-into-social-networking-w521125