Usually the plate resistor is left at 100K. The plate resistor is more associated with the ideal operating points for the triode.
See this data:
http://tdsl.duncanamps.com/show.php?des=12AX7
12AX7 Application Data
Class Va Vg1 Ia Ra S
Triode 100 -1 0.5 80,000 1.25
Triode 250 -2 1.2 62,500 1.6
The second line is the one of relevance. Generally speaking, if you have a 12ax7 with 250V on the plate and a 1K5 resistor on the cathode, it is going to sound best. At 1.2mA current running, a 100K resistor is going to cause a 1.2X100K=120V drop; so you should have about 370V at the power supply where the 100K is tied to.
If you lower the plate load resistor, the anode voltage goes up (less voltage drop from power supply level). This might give the crunch, but is not recommended. Check production and vintage amps. They seldom exceed the 250V spec. You are still safe though till 300V; see max ratings below.
12AX7 Ratings
Vh Ih VaMax VhkMax PaMax IkMax
6.3 0.3 300 100 1 8
12.6 0.15 300 100 1 8
Old tube manuals used to have a table at the back called "Resistance-coupled amplifier data". Tables for each tube with listings of performance with different plate load resistors etc. See the Sylvania manual here
http://www.pmillett.com/sylvania_tube_manuals_online.htm
See page 37 of the Appendix Section 1 of the 1951 manual. Under the Self Bias section Ebb 250V look at Rb 0.1 (=100 000 ohms a.k.a 100K). That is the Fender and Marshall spec. Note Rcf should be 470K (usually a volume pot - 500K in Marshall) and your gain is about 57. Note the table does not list lower values than 100K, but rather higher values (270K and 470K).
If with a 100K resistor on the anode, you still get a voltage higher than 250V, you should tweak you power supply resistor (increase value 10K/22K/33K/47K) to drop more voltage.
Another rule of thumb to: the anode load should be between 2 and 3 times the plate resistance for optimal sound/efficiency. The hifi guys carry on about this a lot. See the first table in this post: Ra is 62,500 for the 250V application. So the plate load resistor should be between 125K and 187K. 100K is close enough for rock and roll 8)