Gearhead wrote
I find it hard to believe they would really manufacture bridges, tuners and strings themselves like they claim. Well ok, bridges are easy but tuners and strings take very specialised knowledge and machinery. Would this not be simple rebranding?
Agreed. Even D'Pergo, who make everything for their own guitars from ferrules and neckplates to bridges, use tuners and strings from manufacturers who specialise in those things. Might be made for them to their own specs, but I doubt they are manufacturing them inhouse themselves.