Wizard
Here's another angle.
The benefit of buying online is to get lower prices because it side-steps the costs of a shop storing stuff and needing to pay people to give advice.
This is where the buyer assumes he knows his stuff, doesn't need advice and doesn't want to pay for it.
This is where the music shops step in.
If their people are skilled at knowing a clone from the real thing and commit to only stocking the real thing, then buyers will get a guarantee of proper quality products by buying through these outlets. This very act of piracy represents a unique opportunity for the music shops to gain advantage by marketing their value add with a few horror stories.
If I were spending between 13 and 25k on a product, I'd want to be very sure I was getting the proper thing.
Reminds us of:
- If it looks too good to be true, it probably is
- a fool and his money are easily parted
Consumer education is another way to go.
This forum has succeeded in getting the chap to remove the advert.
What's to stop one of the passionate members from posting an ad on gumtree warning potential buyers of the scam?
It just needs to include enough words (like guitar, Fender, Gibson) and all potential guitar buyers will see it anyway.
