"I think that they give themselves carpal tunnels by patting themselves on the back when something like Guns N' Roses comes along, or punk rock," Sterling Ball says
https://www.ultimate-guitar.com/news/general_music_news/ernie_ball_ceo_i_dont_think_guitar_industrys_done_a_very_good_job_of_being_proactive_with_growing_the_instrument.html
