Usually I find Chappers a bit silly/painfully playful. Entertaining, but sometimes a waste of youtubing time.
But I reckon his thoughts on "Guitar is dead" are worth sharing . So much so I'll subject you to it too...most of the good stuff is in the first 7-8min or so. He covers how the Gibson story unfolded and how he views the place of guitar/musicians in today's industry and how he approaches making a living musically.