anyone seen the new johnnie walker south africa ad?

domhatch · 2013-05-06T11:42:31+00:00

there's a guy walking through a whole series of important events that occurred throughout sa history. i'd be interested in your thoughts if you have seen it, as well as how it measures up to any previous johnnie walker ads you may have seen. and just for the record: - i do work in advertising, but i do not work for, nor am i associated with anyone who works for, the agency or the client who created the ad - i am not conducting free or dipstick research - i don't even drink scotch, i prefer irish single malts and bourbon i don't want to cloud any comments, so i'll hold back my own thoughts until i've had a few from y'all tks dh|

Tokai-SA

"Our future will not be written by the great strides of yesteryear, but by the ones we take today".

If that's the case the dude in the advert should be walking backwards, not forwards.

Arno-West

Ok, from the 3 page comments, this ad has achieved some recognition and publicity. BUT, as someone who work with ad agencies and not-so-"creative directors" on a weekly basis, I will state that it totally misses it's market. If I never had a whisky in my life, how the f&&ck would I know who or what a Johnny Walker is? Errr...Maybe they're an accounting firm...eh?

Maybe cos it's alcohol,which is (along with cigz) an un-PC subject, they don't show the product.

A waste of time, money for JW and a general re-cycling of a lame/over-used theme. Lazy-ass 'creative director" probably slapped the idea together after spending a night out, drinking a bottle of Bells.

I still prefer Jack Daniel's...and I would walk to a bar for one should my car break down.

Bob-Dubery

strataxe wrote
Big G wrote Personally, without getting too much into BEE and Racial profiling, I think its a terrible advert.....

I think Julio M must have been a consultant on it or something, as it would be an advert that he would be proud of... It basically says to me 'rise up and fight the machine', with the machine being the 'white supremacists' of yesteryear? Having said that, I could just be completely misinterpreting its intentions? I just feel that this country is so tipped on a knife edge, and can go either way from one 'colour-blind' nation or to a 'one colour' nation (reverse apartheid scenario) all too easily, and adverts like this add fuel to an already intense fire?

If anything I have said above offends anyone, I am sorry, this was not my intention, or if it's 'not allowed' on open forum, then mods please feel free to remove my comments.

Regards
G!
yaaa...so true. They're trying to get into the black market. Pathetic.

Pragmatic. I'm not sure I agree that the ad is aimed only at black folks, but the black middle class in this country now has more buying power than its white counterpart. Their money is as good as anybody else's.

Won't drink Johnny Walker again soon. When they started their ads having Mandela in I cringed...

Warren

Arno West wrote Ok, from the 3 page comments, this ad has achieved some recognition and publicity. BUT, as someone who work with ad agencies and not-so-"creative directors" on a weekly basis, I will state that it totally misses it's market. If I never had a whisky in my life, how the f&&ck would I know who or what a Johnny Walker is? Errr...Maybe they're an accounting firm...eh?

Not sure how you figure that the group of people being targeted don't know what Johnnie Walker is, or have never had a whisky in their lives?

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