singemonkey wrote
The Backstreet Boys' material was very cleverly written. Deliberately commercial is not the same as incompetent.
Yes. Their big hits were written or co-written by Max Martin who is about as close at it gets to a sure-fire hit in this day and age. He's been behind a lot of hits for a lot of people, including Pink, Katy Perry ("I kissed a girl, and I liked it"), Britney Spears, Bon Jovi, Celine Dion and Ace of Bass.
I think he's banal, but he knows how to push the "hit" button inside of the public head, and he's done it repeatedly and over a lengthy period of time.