I battled to get the colums to line up
When in doubt, use tables. ? Not the easiest elements to use, but very useful for this type of thing.
It's a good guideline - not everything applies to everybody (e.g. I don't like "bloom" and prefer an amp that has a cohesive sound across channels rather than the "contrast" he mentions and many players like a bit of grit to put an edge on a smoother guitar or to cut through). So you still have to decide which things apply to you, but still a great guide as to the kinds of things you should be listening out for.