VellaJ wrote
Is that a lack of proofreading? ?
Must be half and half - it says "50% Proof" on the bottle. ?
I actually think that ad was a early example of reverse advertising and was actually paid for by the bootleggers rather than the Temperance League. Millions of drunkards saw that ad and said "thank #### for that" and went out boozing, now safe in the knowledge that they wouldn't wake up next to one of the ladies in the ad the next day.